As presented, this research is understandable for analysts, but an attractive data visualization has a better chance to attract the attention of a wide audience.
Analyst Emily Eng reworked the Bank's data and created a visualization of the same report
named "Cashless Society?" which was posted in the gallery in Tableau. The visualization is aesthetically pleasing, more interesting for researchers, and catches the eye with its design. In many ways, it does a better job of getting the message of the report to its audience. However, there are some nuances that are worth looking closer at, which offer lessons that can help data designers strike the right balance between aesthetics and clarity.
This is a unique case study because the presence of the original Bank's report allows us to analyze visualization approaches and compare different ways of presenting the same data that were used by the author of the Tableau version and BNZ. The comparison will help us to find useful tips to create a dashboard that strikes a balance between a beautiful image and clear visualization.